Market supervision bureau: Promoting the coding verification and traceability of key products sold online to prevent counterfeiting.

The General Administration of Market Supervision and other departments have issued the "Special Action Plan for the Quality and Safety Governance of Industrial Products Sold Online". It mentions the promotion of coding verification and tracing to prevent counterfeiting of key online products. With a focus on safety-related online products, pilot projects for coding verification will be organized to explore a mechanism that includes coding at the production source, verification on platforms, and usage by consumers. The plan also involves encouraging online trading platforms to participate in coding verification, strengthen product entry audits, and consciously sell products with codes. Through the use of codes to identify authenticity and trace the source, it aims to address issues such as substandard and counterfeit products.