In the first 11 months of 2025, Fujian province exported Christmas goods worth 28.4 billion yuan.

Relying on the advantages of a mature industrial chain, Fujian will transform the dividends of the "Christmas economy" into a driving force to promote foreign trade growth. On December 24th, Xiamen Customs released the latest statistics, showing that in the first 11 months of 2025, Fujian's exports of holiday or other leisure goods totaled 40.4 billion yuan. Among them, exports of Christmas supplies reached 28.4 billion yuan, accounting for 70% of the total value of holiday or other leisure goods exports.