Douyin e-commerce releases data on the 2025 interest industry belt: sales of 200 merchants have increased from millions to billions.

On December 23rd, Douyin e-commerce released the "2025 Interest Industry Belt Data Report" and announced a support plan. The report shows that there are over 23,500 interest industry belts on the platform, with a nearly billion increase in transaction volume year-on-year. 9,800 merchants have seen their sales increase from zero to millions, and 200 have surpassed a billion in sales. County-level interest industry belts account for 1/4 of total sales, with Zhejiang leading in the number of interest industry belts in five counties, and sales of intangible cultural heritage merchants increasing by 219%.