Spring Festival Gala AI naming is set: Volcano Engine will take the stage, and Bean Bag will also participate.

The volcano engine will become the exclusive AI cloud partner of the CCTV Spring Festival Gala in 2026, and ByteDance's intelligent assistant Douyin will also collaborate to launch a variety of interactive gameplay. Douyin was the exclusive interactive platform for the Spring Festival Gala in 2019 and 2021. The Spring Festival Gala has gradually become the only "national-level" evening party platform in China, and is one of the few remaining new user growth channels for internet products. In 2015, WeChat drove the addition of about 200 million bank card bindings to WeChat Pay in a short period of time through the Spring Festival Gala; WeChat's "shake" function was used 11 billion times that night. Since 2016, well-known internet products such as Alipay, Taobao, JD.com, Douyin, Pinduoduo, Kuaishou, Xiaohongshu, and Bilibili have had deep collaborations with the Spring Festival Gala. With the rapid development of the AI industry in the past three years, relevant companies have also seized the opportunity of the Spring Festival Gala. Recently, media reports have shown that embodied intelligence companies including Zhiyuan and Yushu are also striving for sponsorship opportunities for the Spring Festival Gala.