Hainan Sanya's "15th Five-Year Plan" recommendation: Attracting internationally renowned cultural and tourism enterprises and high-end brands to settle in, opening up and increasing international flights, improving multilingual service systems and cross-border payment environments.

The Sanya Municipal Committee of the Communist Party of China has issued a proposal on formulating the 15th Five-Year Plan for National Economic and Social Development. It mentions the promotion of the internationalization of tourism brands, aiming to enhance the visibility, reputation, and attractiveness of Sanya tourism in the international market to make it a world-class tourist destination. The plan includes implementing targeted global investment attraction strategies to attract internationally renowned cultural and tourism enterprises and high-end brands. Efforts will be made to expand the inbound tourism market by opening and increasing international routes and implementing precise marketing in key tourist source markets. Further cooperation with international tourism organizations will be deepened. In addition, inbound tourism services will be optimized, and a multilingual service system and cross-border payment environment will be improved. A global tourism promotion network will be built, focusing on establishing promotion platforms in key tourist source markets, strengthening new media and international social media marketing, and comprehensively enhancing the international influence of Sanya's tourism brand.