Fujian Quanzhou: Implementing a modern sports industry chain expansion and quality improvement initiative to expand the ecology of the entire sports equipment industry.

"Quanzhou City Modern Sports Product Advanced Manufacturing Cluster Cultivation and Promotion Three-Year Action Plan" is issued. It mentions expanding the entire ecosystem of sports equipment. It encourages companies to adapt to new consumer demands such as the generalization of fitness scenes and the segmentation of sports equipment, increase investment in personalized, customized, and intelligent research and development, expand new tracks such as smart wearable technology, functional footwear and apparel, and rehabilitation equipment. Fully utilize the role of "chain-leading" enterprises, target hot areas such as sports and fitness equipment, outdoor sports equipment, and lightweight winter sports equipment to develop downstream and supplementary chains, attract and nurture companies in sports equipment, sports health food, and smart wearables, and build a full scene covering home fitness, professional training, and leisure outdoor "eating, wearing, using, and training" ecosystem of sports equipment across all categories from head to toe.