Fujian Quanzhou: Guiding modern sports enterprises to achieve brand premium through methods such as mergers and acquisitions of international brands.

The "Quanzhou City Modern Sports Products Advanced Manufacturing Industry Cluster Cultivation and Promotion Three-Year Action Plan" has been issued. It mentions the strengthening of the sports and leisure brand matrix. By taking enterprises as the leading force, efforts will be made to expand, strengthen, and refine the brands of sports apparel, sports shoes, fitness equipment, and competitive gear, enhancing the fashion, comfort, functionality, professionalism, and technology of the products. Enterprises are encouraged to achieve brand premium through methods such as acquiring international brands and collaborating with popular IPs. It also encourages enterprises to apply for international registration of trademarks under the Madrid System, promoting brand enterprises to accelerate their entry into the international market and expand their market share both domestically and internationally. Brand enterprises are encouraged to expand into fields such as leisure women's wear, children's wear, and infant clothing. Enterprises are guided to operate differentially, cultivating a diverse and personalized brand matrix in various segments that meet the needs of consumers across all age groups.