Exclusive | Xi's 2026 liquor plan exposed: Junpin Xi's liquor scale reaches 10 billion, with a nationwide layout of Golden Diamond series.

Sina Finance's "Industry Insider" exclusively learned that on December 20, Xijiu held a distributor conference for the year 2026, revealing Xijiu's new year's product and brand strategic planning: first, regarding Junpin Xijiu, it will fully promote its breakthrough to a scale of over 10 billion, growing to become a benchmark for high-end sauce wine in the industry; second, to consolidate Xijiu Cellar 1988's status as a 10 billion major single product, innovatively matching 5.2ml aged wine with Cellar 1988 for impromptu blending; third, accelerating the nationwide layout of the Diamond series, aiming to create a 10-billion-level product line covering mass consumption; fourth, continuously building the product layout of "Junpin reaching for the sky, Cellar broad and spacious, Diamond covering the sky"; fifth, continuing the "Xijiu + Zhijiao" dual-brand strategy.