Henan: The operating units responsible for the construction and operation of micro-short drama broadcasting platforms that rank highly will be given a one-time reward of up to 3 million yuan.

On December 19, the General Office of the Henan Provincial Government issued the "Several Policy Measures to Support the High-Quality Development of the Micro-Short Drama Industry in Henan Province", proposing 15 measures from supporting content creation and dissemination to improving and enhancing the industry chain, to promote the high-quality development of the micro-short drama industry in Henan, and to create a influential and competitive micro-short drama industry hub nationwide. The "Measures" mentioned cultivating micro-short drama broadcasting platforms. They support micro-short drama companies in building online video platforms, integrating high-quality resources to strengthen micro-short drama broadcasting business, encouraging various platforms and mainstream media in the province with micro-short drama broadcasting qualifications to open special columns for high-quality micro-short drama broadcasting, conducting comprehensive evaluations based on indicators such as the quality of content, user ratings, and industry influence, and providing a one-time reward of up to 3 million yuan to the top-ranking micro-short drama broadcasting platform construction and operation units. They also encourage micro-short drama works to be played on local online video platforms, accelerate the cultivation of micro-short drama broadcasting platforms with industry influence. They attract micro-short drama platform companies to set up headquarters or functional headquarters in the province, support cooperation and resource strengthening among media platforms in the province, and create a synergistic and competitive micro-short drama promotion and distribution matrix.