Head of the Consumption Promotion Department of the Ministry of Commerce discusses the situation of China's consumption market in November 2025.

In November, the total retail sales of consumer goods in society reached 4.39 trillion yuan, an increase of 1.3% year-on-year. From January to November, the total retail sales of consumer goods in society reached 45.6 trillion yuan, an increase of 4.0%, with the cumulative growth rate faster than the same period last year by 0.5 percentage points. Firstly, commodity consumption remained stable. In November, retail sales of goods increased by 1.0%. Sales of basic necessities remained stable, with retail sales of grains, oils, food, and clothing increasing by 6.1% and 3.5% respectively. Sales of some upgraded goods grew rapidly, with retail sales of gold, silver, jewelry, and cosmetics increasing by 8.5% and 6.1% respectively. Categories related to trade-ins and upgrades also saw rapid growth, with retail sales of communication equipment and cultural supplies increasing by 20.6% and 11.7% respectively. Secondly, service consumption grew rapidly. From January to November, service retail sales increased by 5.4%, accelerating by 0.1 percentage points compared to January-October, and 1.3 percentage points faster than retail sales of goods during the same period. In particular, retail sales of cultural and leisure services and communication services maintained double-digit growth. In November, restaurant revenue increased by 3.2%, maintaining stable growth. Thirdly, there is strong demand for new types of consumption. From January to November, online retail sales increased by 9.1%, with physical goods online retail sales increasing by 5.7%. According to the Ministry of Commerce's big data, in November, sales of sports cameras, intelligent robots, and top-level energy-efficient televisions on key monitoring platforms all increased by over 20%. According to data from the Automotive Distribution Association, the penetration rate of new energy passenger vehicles reached 59.3% in November. Fourthly, rural consumption is growing faster than urban consumption. The county-level commercial system continues to improve, and the potential consumption in the sinking market is accelerating. From January to November, rural retail sales of consumer goods increased by 4.4%, outpacing urban areas by 0.5 percentage points; in November, rural retail sales of consumer goods increased by 2.8%, outpacing urban areas by 1.8 percentage points.