Wuliangye: Plans to add 80 new specialty stores in 2026, resolutely prevent low-price dumping.
Wuliangye holds a distributor conference today. At the meeting, the company's management stated that the eighth generation of Wuliangye adheres to the principle of balancing quantity and price, effectively reducing the pressure on distributors. The company will resolutely curb low-price dumping, cancel sales incentives such as cross-province unpacking and cross-channel smuggling that are not compliant or of low quality, and resolutely terminate cooperation with non-compliant businesses. In 2026, Wuliangye plans to add 80 new exclusive stores, optimize a group of low-quality exclusive stores, with a total of around 1700; add 300 new club stores, and 10 cultural experience stores.
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