At the end of the year, the scale of financial management is expected to reach 33 trillion yuan, with profits under pressure driving product strategies to upgrade simultaneously.

The scale of bank wealth management continued to rise in November. Industry insiders believe that seasonal patterns and the movement of funds driven by the decline in deposit rates have become its core growth driver. Although the pressure from fund return due to the end-of-quarter bank assessment in December may trigger a temporary decline in wealth management scale, institutions generally expect this number to still exceed 33 trillion yuan by the end of the year. In contrast to the growth in scale, the yields of cash management and pure fixed-income wealth management products in November were under pressure, while the deadline for completing valuation adjustments before the end of the year is approaching, further deepening the transformation of bank wealth management into net asset value. Against this background, wealth management institutions are actively adjusting their strategies, improving yield elasticity through multi-asset allocation, and lengthening the term of closed-end products to adapt to the transformation of net asset value.