During the New Year's Day period in 2026, more than 50 key shopping malls in Beijing will launch over 100 promotional activities.

Lu Huiling, member of the Party Group and Deputy Director of the Beijing Municipal Bureau of Commerce, introduced at a press conference on the New Year's Eve cross-year cultural, commercial, tourism, and exhibition integration series of activities in Beijing on December 15 that as the New Year's Day of 2026 approaches, more than 50 key shopping malls in Beijing will launch over 100 promotional activities. The key business districts will focus on the integration of culture, commerce, tourism, and sports, creating a new scene of diverse consumption and enriching the holiday experience.