Maotai distribution channels: planned suspension of off-quota allocations this year, reduced volume of non-standard products next year.

It was learned from multiple sources that the Moutai provincial distributor reunion recently held a meeting to discuss next year's distribution channel strategy: in 2026, the focus may be on three core products, Moutai 1935, Feitian Moutai, and boutique Moutai, with prices ranging from over 600 yuan, over 1500 yuan, and over 2000 yuan, respectively. Non-standard Moutai products such as Moutai zodiac liquor and kilogram Moutai may be reduced in production, with specific reductions yet to be determined; non-standard Moutai products will be market-oriented, with distributors producing based on demand. At the same time, the release of uncompleted Moutai quotas for 2025 will be halted in order to stabilize the market. Multiple online pricing platforms show that the wholesale price of Moutai liquor is around 1520 yuan per bottle today, an increase of 15-30 yuan per bottle compared to yesterday.