The State Administration for Market Regulation is seeking public feedback on the "Guidelines for Compliance in Automotive Industry Pricing Behavior."

According to the Securities Times APP, on December 12th, the State Administration for Market Regulation publicly solicited opinions on the "Guidelines for Compliance with Price Behavior in the Automobile Industry (Draft for Solicitation of Comments)". Focusing on the new car sales process, the guidelines aim to regulate prominent issues such as failure to clearly mark prices as required and false promotions. The guidelines specify the following measures: 1. Refine the rules for clear pricing, requiring business premises and online platforms to truthfully and accurately display product and service information, strictly differentiate between the prices of automobile products and sales services, and prohibit additional markups. 2. Regulate promotional activities, requiring clear and prominent disclosure of promotional rules, deadlines, and restrictions, as well as truthful indication of gift information. 3. Refine forms of price fraud, explicitly prohibiting deceptive pricing, false comparison pricing, failure to honor price commitments, and other behaviors. 4. Establish a risk alert mechanism, encouraging platforms to provide dual-directional warnings on operational and consumption risks for significantly low-priced activities. 5. Regulate service fees, strictly prohibiting behaviors such as collecting fees without providing services, repeated charging, and shifting fees.