The 2025 Fen Jiu Global Distributors Conference held in Taiyuan.

Recently, the 2025 Fenjiu Global Distributors Conference was held in Taiyuan with the theme "Reaping the Waves Together, Shoulder to Shoulder Crossing the Mountains". Yuan Qingmao, Secretary of the Party Committee and Chairman of Fenjiu Group, and Wu Yuefei, Deputy Secretary of the Party Committee, Vice Chairman, and General Manager of Fenjiu Group, among other executives were present. Yuan Qingmao stated that the second stage of the Fenjiu revival program should focus on the main theme of "true resonance, mutual achievement, and co-creation of the future with consumers", by rethinking consumers, markets, and themselves, and finding Fenjiu's unique and correct path of innovation. The company should adhere to the two fronts of "expanding traditional marketing territory" and "creating a benchmark for self-comforting consumption", deeply cultivating market and product lines, aiming towards nationalization, youthfulness, and internationalization, and creating a new growth curve for self-comforting consumption through co-creation of IPs and scenes. The company should ensure "co-creation with consumers" by providing comprehensive support through dynamic culture, digital intelligence, and systematic support, enhancing the emotional value of consumers. Additionally, the company should focus on value, integration, refinement, and stability in management to ensure the effectiveness of the strategy implementation. During the conference, Zhang Yongyong, Deputy General Manager of Fenjiu Stock Company and Director of Fenjiu Marketing Center, as well as Secretary of the Party Committee and Chairman of Fenjiu Sales Company, presented a special report, summarizing the achievements of Fenjiu's marketing work in 2025 and making specific arrangements for the marketing work in 2026 from the aspects of four continuous promotions, five firm commitments, and five guarantees. At the same time, during the 2025 Fenjiu Global Distributors Conference, the new product "Blue and White Fenjiu 25 Flower God Order" was also launched.