JD Health: Launching the S100 project, doubling investment in marketing resources by 2026.

Today, JD Health announced three core strategies focusing on providing a worry-free user experience, rich high-quality supply, and efficient brand growth. They also shared the latest achievements in optimizing user experience and supporting long-term brand growth, as well as launching the "S100 Project." In addition, JD Health will continue to increase overall marketing resources. By 2026, JD Health will double its investment to 1.6 billion in marketing resources, continuously building the "Double Plan," "Millions of New Arrivals," "Super Gift," as well as five major marketing IPs including celebrity marketing and scenario marketing.