Chinese tourists traveling in winter are bringing new growth to Spain's tourism industry.

As the number of Chinese tourists visiting Spain in winter continues to increase, tourism industry professionals in Spain point out that Chinese tourists traveling in the off-season open up new growth opportunities for the Spanish tourism industry. Santiago Barcel, vice chairman of the Spanish Tourism Board, recently told Xinhua reporters that Chinese tourists' interest in winter travel to Spain is increasing. From winter 2025 to spring 2026, the density of direct flights between the two countries will reach the highest level in history, with the number of weekly direct flights almost doubling compared to 2019. "In the tourism industry, direct flights are key. The more routes there are, the faster tourism growth, and the two are mutually reinforcing."