Shanghai Municipal Commerce Commission Holds Global Cuisine Enterprise Symposium.

date
03/12/2025
On the morning of December 3rd, Zhu Min, director of the Shanghai Municipal Commission of Commerce, chaired a symposium with global gourmet enterprises. Zhu Min put forward three requirements. The first is to build international catering culture into a business card for the city of Shanghai. Shanghai has the most open, mature, and curious consumer group in China. It is necessary to make "Eat around the world in Shanghai" a consensus among guests from home and abroad. The second is to create a brand IP for specialty catering activities. By planning and hosting a series of global gourmet events, collaborating with foreign consulates, chambers of commerce, and top chefs, to create special events such as international food theme months. The third is to collaborate with key sports events and major exhibitions held in Shanghai. Promote the deep integration of gourmet food with major urban events, actively collaborate with top sports events, cultural events, and exhibitions held in Shanghai, design "Food+" themed tourism routes, providing a one-stop taste feast for consumers from around the world.