Vice Minister Zhang Jiasheng of the General Administration of Sport of China meets with representatives of Adidas global brand cooperation.

On December 1st, Zhang Jiasheng, Vice Director of the State General Administration of Sports and Vice Chairman of the Chinese Olympic Committee, met with the Senior Vice President of Global Brand Cooperation at Adidas, Weigel, in Beijing. He also attended the ceremony for the launch of the "Adidas Support for Youth Football Development Program in China". Zhang Jiasheng expressed his gratitude to Adidas for their long-term support for sports in China. He stated that after the National Football Conference, the General Administration had actively implemented the spirit of the conference, carrying out positive work in the construction of youth training systems, coach training, and the improvement of youth event systems. This cooperation will focus on supporting event organization, talent development, the development of training centers, and increasing the quality and quantity of coaches. It will play a positive role in the construction of the national youth training system and the development of young talent. He expressed hope that in the future, a broader and longer-term friendly cooperation could be established with Adidas. Weigel stated that Adidas has always adhered to the concept of "In China, For China", and will fully support the development of youth football in China to help revitalize Chinese football.