JD.com 11.11 "Government and Enterprise Super Savings Month" overall transaction volume grows 62%, AI and innovative services become new highlights.
JD.com's 11.11 is in full swing, and the "Government and Enterprise Super Savings Month" for enterprise customers has already achieved initial results.
JD.com's 11.11 is in full swing, and the "Government and Enterprise Super Savings Month" for enterprise customers has already achieved initial results. Data shows that from October 12 to October 30, the overall transaction volume of JD.com's (09618) government and enterprise business grew 62% year on year. Among this, the overall transaction volume of government and enterprise innovative services grew more than 4x year on year, and the overall transaction volume of JD.com's internal purchase platform grew more than 3x year on year. As an intelligent procurement Agent built for government and enterprise customers, the AI Procurement Steward has been implemented in 70+ scenario-based applications and has served more than 250,000 enterprise customers.
Behind the growth, two clear main lines of development have formed in the government and enterprise procurement market: AI technology is driving changes in procurement efficiency, and producer services are driving the continuous deepening of industrial division of labor. The boundary of procurement value is extending from physical goods to enterprises' full production and operation scenarios.
AI technology is accelerating its integration into the procurement system, and related intelligent products are gradually being included in the regular procurement lists of government and enterprise customers. During the Government and Enterprise Super Savings Month, procurement of AI-related categories increased across the board: procurement of AI intelligent Siasun Robot&Automation grew more than 3x year on year, procurement of AI glasses grew 157% year on year, procurement of AIPC grew 62% year on year, and procurement of AI intelligent office equipment grew 62% year on year. From intelligent hardware to intelligent office equipment, AI is accelerating its penetration into enterprises' daily operating scenarios and has become a core lever for enterprises to improve efficiency, reduce costs, and optimize cost structures.
While procurement of physical goods expanded steadily, the scale of producer service orders also usered rapid growth, and service procurement has become an important growth engine in the government and enterprise procurement market. During the Government and Enterprise Super Savings Month, the amount of enterprise asset disposal grew more than 10x year on year, procurement of government and enterprise catering grew more than 6x year on year, procurement of domestic services grew more than 3x year on year, and procurement of enterprise customization services grew more than 2x year on year. From asset revitalization and logistics support to employee meals and personalized supply, producer services are gradually becoming one of the main businesses of government and enterprise procurement, forming a strong Beijing Dynamic Power for growth.
The two-way connection between quality brands and the government and enterprise procurement market has provided solid support for this round of growth. During the Government and Enterprise Super Savings Month, more than 20,000 brands saw transaction volume grow 100% year on year. Among them, Caibai Jewelry's transaction volume grew more than 8x year on year, Atour Planet grew more than 3x year on year, Haier grew 148% year on year, Logitech grew 147% year on year, Huixiang grew 124% year on year, No. 1 Member Store grew 107% year on year, Hangzhou Hikvision Digital Technology grew 106% year on year, Liby's transaction volume grew 72% year on year, Safeguard's transaction volume grew 53% year on year, and Lenovo's transaction volume grew more than 50% year on year. On one hand, cost-effective domestic brands and private brands are rapidly scaling up; on the other hand, leading brands in professional categories such as office equipment and security are expanding steadily. In procurement, enterprises value both quality and stable supply and are also increasingly focused on comprehensive cost-effectiveness that is "easy to use and not expensive."
Transaction data for segmented categories outlines the scenario-based and refined development characteristics of government and enterprise procurement. During the Government and Enterprise Super Savings Month, procurement of DJI gimbal cameras exceeded RMB10 million, procurement of Huixiang workwear and uniforms exceeded RMB1 million, procurement of Yuwell electronic blood pressure monitors grew more than 20x year on year, and procurement of full-disassembly cleaning for any one home appliance grew more than 10x year on year. From content production tools to professional workwear, and from health monitoring devices to home appliance cleaning services, enterprises continue to achieve refined upgrades in operations and management through specialized procurement services.
The procurement vitality of small and medium-sized enterprises is an important bellwether for observing the prosperity of the real economy. During the Government and Enterprise Super Savings Month, JD Enterprise Purchase launched 500 low-price best-selling products, 100 market hit products, 1,000 enterprise-exclusive products, and 300 specialty products; combined with multiple benefits such as RMB6,000 new customer subsidies, RMB2,180/month enterprise PLUS membership subsidies, 5% off on tens of millions of products, and free shipping on self-operated orders, small and medium-sized enterprises can also enjoy a 21-day interest-free payment period, effectively alleviating corporate funding pressure. JD Internal Purchase also launched an 11.11 exclusive venue simultaneously, covering all categories such as digital products, beauty, home appliances, grain and oil, and health, with exclusive benefits as low as 50% off.
As 11.11 continues to advance, JD.com's government and enterprise business will continue to rely on its digital and intelligent supply chain capabilities and integrated service ecosystem to deepen its efforts in directions such as transparency and compliance and AI efficiency improvement, helping more government and enterprise customers achieve transparent, efficient, and low-cost procurement links in a complex operating environment.
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