Baijiu Shangmei Group Releases NexxAI Unattended Digital Retail Operations Agent Ecosystem, Achieving the Leap from Copilot to Autopilot

On October 20, Baijiu Shangmei Group, a leading e-commerce agency operation enterprise, held the NexxAI Unattended Digital Retail Operations Agent Ecosystem launch event, attended by nearly 100 representatives from brands, investors, and media. Liu Zhicheng, Chairman & CEO of Baijiu Shangmei Group, together with senior executives and technical experts, shared the Group's overall AI strategy and introduced NexxAI products at the event. The core team and strategic partner Liu Xing, Partner at Sequoia China, jointly completed the product launch ribbon-cutting ceremony. Four-Stage Evolution of the Unattended Store Strategy (L1L4) As early as 2025, Liu Zhicheng, Chairman & CEO of Baijiu Shangmei Group, proposed that the ultimate goal of e-commerce operations is to achieve "unattended stores," making Baijiu the first digital retail service enterprise in the industry to introduce this strategy. Baijiu's unattended stores will continue to advance along the Autopilot L1L4 pathwayfrom L1 assisted generation and L2 full execution to L3 autonomous decision-making, ultimately achieving L4 unattended operations. L1-L4 serves as a benchmark framework for the e-commerce industry's AI application stages, evaluating the current state of AI adoption among e-commerce operation enterprises while charting the direction for future development. Traditional AI tools that assist humans in improving system efficiency represent the Copilot model. The AI agent ecosystem represented by NexxAI targets the Autopilot model, which requires AI to autonomously complete the closed loop of perception, decision-making, execution, and review, and to be accountable for business results. Current AI applications generally focus on individual productivity gains rather than improving the entire workflow. To achieve organizational efficiency, one must start by looking at the whole picture from the outset, mapping out the overall process, and using business scenarios as the focal pointnot assisting the people at process nodes, but striving to replace the people at process nodes with AI. Organizational processes are designed on this basisthis is what is meant by an AI Native organization, and today's Agent capabilities are precisely what makes this possible. Of course, unattended does not mean unaccountable; rather, it is the ultimate form in which business processes achieve a high degree of automation and intelligence through full-chain AI intervention. Foundations for Unattended Store Implementation: Baijiu's Capability Advantages and Elite Team Baijiu already possesses several advantages for realizing "unattended stores": a. Intelligent Agents can seamlessly take over online operational retail services; b. A results-oriented approach aligns with AI result-delivery application scenarios; c. The company's accumulated industry and operational experience provides the decision-making foundation for model training and skill building; d. Baijiu's self-developed Futail retail system provides a systematic foundation for Agent execution. Going forward, Baijiu will focus on exploring capabilities around AI goal planning and autonomous operations. To realize this vision, Baijiu has assembled a core team combining international perspective, technical depth, and hands-on business experience. The team brings together drivers with industry operations and AI transformation experience, technical experts deeply engaged in AI large-model industrialization, and business experts familiar with platforms, brands, and frontline services. They are capable of connecting technology, capital, and industry, translating brand operational pain points into product design, and supporting the gradual realization of Baijiu's unattended store vision. NexxAI: From Agent Ecosystem to Leading Technology Application NexxAI is the agent ecosystem through which Baijiu achieves unattended digital retail operations. Built on Baijiu's long-accumulated digital retail operational experience, real business scenarios, and system capabilities, it enables agents serving different operational segments to work collaboratively around brand goals: understanding the operational frontline, identifying problems and opportunities, formulating action plans, driving execution under clearly defined permissions and human oversight, and then reviewing and improving based on process and results. In this way, operational judgments and experience can be continuously accumulated and become the basis for the next service cycle. Livestream operations are fast-changing and information-dense, making them the scenario highlighted at this NexxAI launch. Currently, NexxAI's livestream applications already provide second-level real-time response, minute-level livestream decision-making, and hour-level continuous deep learning and review for livestream scenarios, supporting comprehensive operations in this domain. Starting from livestreaming, Baijiu will gradually explore more digital retail segments including merchandise, content, advertising, operations, and customer service, advancing toward the long-term goal of unattended digital retail operations. The livestream product version released this time is the industry's first to feature Baijiu's self-developed TAMC (Timeline-Anchored Multimodal Chronicle) multimodal temporal fact storage engine, which completes full-chain fact retention and efficient querying for livestream e-commerce. Anchored on the timeline, it integrates various cross-modal information from livestream rooms, enabling Agents to retrospectively review any livestream at any time. At the same time, leveraging the RSI (Recursive Self-Improvement) recursive self-iteration mechanism, the decision trajectories and feedback generated from Agent business operations are fed back for continuous optimization, achieving system self-evolution. NexxAI introduces the System One and System Two fast-and-slow dual-brain architecture: System One handles low-latency instant judgment and rapid response to livestream changes, while System Two invokes the TAMC fact database for long-cycle planning and simulation. Working in concert, the two enable Agents to balance real-time responsiveness with long-term business collaboration, aligning technical capabilities with business goals and achieving stable implementation in livestream scenarios. NexxAI Advances a New Business Model As the decisive factor in e-commerce operations shifts from "human brain experience" to "organizational capability," manpower alone can hardly simultaneously monitor all data, watch around the clock, and handle concurrent demands. NexxAI takes over most execution tasks from operations personnel, allowing them to focus on higher-value thinking work. Test results from Baijiu Shangmei show that NexxAI demonstrates significant value in helping organizations achieve their goals across three dimensions: decision-making, responsiveness, and revenue growth. In terms of decision quality, NexxAI's effective decisions per livestream session and the number of data reference dimensions per decision both reach several times those of manual work; in terms of demand responsiveness, the number of tasks processed in batch at the same time also reaches several times that of manual work, driving positive growth in livestream GMV and order volume. Meanwhile, livestream retrospective review can analyze the full-process data trends, making growth logic clearer and helping stores break free from reliance on individual experience. For brands, NexxAI brings Baijiu's long-accumulated digital retail operational experience into brands' daily operations through an agent ecosystem. As the product continues to be applied in real scenarios, more brands will have the opportunity to access Baijiu's timely, stable, and goal-aligned operational services. Agents participating in problem identification, collaborative response, and result review will also drive continuous improvement in brand service quality. For Baijiu, NexxAI drives digital retail services from individual experience-driven toward collaboration between professional teams and intelligent agents. This is not only an important step toward Baijiu's goal of unattended digital retail operations but also provides a pathway for the industry to explore next-generation digital retail services. At the networking session during the launch event, brand clients expressed strong interest in and expectations for the product's functional applications and hoped to collaborate with Baijiu in more NexxAI domains. As operational efficiency improves in the future, NexxAI can serve more small and medium-sized brands, providing them with comprehensive solutions. E-commerce competition is currently shifting from a contest of traffic and manpower investment toward a competition of operational quality, response efficiency, and sustained service capability. Meanwhile, the AI industry has entered a stage of deep integration between technology and real business, with broad prospects. Baijiu has chosen to start with NexxAI from e-commerce domain operations, connecting years of brand service experience, business scenarios, and agent technology, and continuously validating and refining them in practical applications. This direction aligns with the development trends of both e-commerce and AI and demonstrates promising commercial potential. We look forward to Baijiu joining hands with more brands and ecosystem partners to extend validated capabilities to more digital retail scenarios, helping Chinese e-commerce lead the world and create an advanced model for the globe.