US Stock Market Move | Muse's monetization path is becoming increasingly clear. Meta (META.US) continues to rise over 2%.

date
21:52 24/09/2026
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GMT Eight
On Thursday, Meta (META.US) extended its recent gains, rising more than 2% as of press time.
On Thursday, Meta (META.US) extended its recent gains, rising more than 2% as of press time. On the news front, the AI assistant Muse is moving from concept to a commercial closed loop. At the Meta Connect conference, Zuckerberg explicitly stated that the company will charge a small fee on transactions completed through Muse in the future, marking a substantive shift in Muse's monetization model from subscriptions to transaction commissions. Meanwhile, Meta announced integration partnerships with Walmart, Best Buy, Sephora, and Wayfair, following earlier participation from OpenTable, Spotify, Ticketmaster, Peloton, Expedia, and Instacart. Meta also launched the Muse Connector platform, opening interfaces to developers and allowing them to connect their own apps and services to the Muse ecosystem.