Cyberspace Administration of China: Strengthen the management of enterprise-related infringing information and handle such information strictly and promptly.

Title context: Cyberspace Administration of China: Strengthen the management of enterprise-related infringing information and handle such information strictly and promptly. Text: On September 18, the Secretariat of the Cyberspace Administration of China published the "Notice on Strengthening the Management of Enterprise-Related Infringing Information and Continuously Promoting the Optimization of the Online Business Environment." The notice makes clear that it is necessary to adhere to moving the threshold forward and source management, firmly consolidate the primary responsibility of website platforms for information content management, improve the full-chain management mechanism for enterprise-related information covering pre-event review, in-process inspection, and post-event handling, proactively clean up explicit enterprise-related infringing information, and handle the accounts and MCN institutions involved strictly and promptly. Website platforms should focus on cleaning up and handling five categories of enterprise-related infringing information: first, personal information, including leaking entrepreneurs' identity, contact information, and sensitive personal information; second, insults and derogation, including insulting and abusing, spoofing, and vilifying enterprises and entrepreneurs; third, impersonation and counterfeiting, including publishing information in the name of news organizations, enterprises, or entrepreneurs; fourth, false and misleading content, including taking things out of context, distorting interpretations, and spreading false information that has already been refuted; fifth, other categories, including inciting disputes by praising one and trampling another, rehashing old news, and online water army comments. The original text is as follows: Notice on Strengthening the Management of Enterprise-Related Infringing Information and Continuously Promoting the Optimization of the Online Business Environment To the cyberspace administration offices of the Party committees of all provinces, autonomous regions, and municipalities directly under the Central Government, and the cyberspace administration office of the Party committee of the Xinjiang Production and Construction Corps: In recent years, the national cyberspace system has conscientiously implemented the decisions and arrangements of the Party Central Committee, organized and carried out work to optimize the online business environment, vigorously rectified enterprise-related online disorder, and the online public opinion environment related to enterprises has continued to improve. At the same time, it must also be noted that online enterprise-related infringement has low costs, spreads quickly, and has a large impact, with recurring and complex characteristics intertwined, and enterprises face difficulties in safeguarding their rights such as "difficulty in producing evidence, long cycles, and high costs." In order to consolidate the primary responsibility of website platforms, increase the intensity of handling enterprise-related infringing information, and effectively improve the quality and effectiveness of the work, the relevant matters are hereby notified as follows: I. Overall Work Approach Adhere to moving the threshold forward and source management, firmly consolidate the primary responsibility of website platforms for information content management, guide and urge them to increase investment in personnel and technology, further improve the full-chain management mechanism for enterprise-related information covering pre-event review, in-process inspection, and post-event handling, proactively clean up explicit enterprise-related infringing information, handle the accounts and MCN institutions involved strictly and promptly, and effectively solve problems such as difficulty and slowness in handling enterprise-related infringing information. II. Clarify the Scope of Handling Handling enterprise-related infringing information concerns the vital interests of enterprises and entrepreneurs and the vital rights and interests of the people. After a period of practice, all parties have reached a consensus on handling enterprise-related infringing information. Website platforms should proactively clean up and handle the following enterprise-related infringing information. 1. Personal information. This includes leaking entrepreneurs' ID cards, passports, household registration files, home addresses, telephone numbers, and other personal identity and contact information, as well as biometric identification, medical health, financial accounts, movement trajectories, and other sensitive personal information. 2. Insults and derogation. This includes insulting and abusing enterprises and entrepreneurs, spoofing and vilifying enterprise logos, products, and entrepreneurs' portraits, maliciously associating enterprises and entrepreneurs with pornographic and vulgar topics, and using stigmatizing words to slander enterprises, entrepreneurs, or users of specific brands. 3. Impersonation and counterfeiting. This includes enterprise-related supervisory information produced and published by impersonating news organizations, information published under the false name of enterprises or entrepreneurs, and unauthorized use in public account names, avatars, and introductions of names or logos identical or similar to those of enterprises or of entrepreneurs' names and portraits. 4. False and misleading content. This includes taking entrepreneurs' past remarks out of context and distorting their interpretation, presenting search keyword associations and search landing page results inconsistent with the facts, false information that has already been authoritatively refuted and clarified, and information inconsistent with public statements published by enterprises and entrepreneurs on their official accounts on super-large platforms. 5. Other categories. This includes enterprise-related information that incites disputes by praising one and trampling another, collected and rehashed old enterprise news and past events and negative information, enterprise-related infringing information that has already been handled by the platform, enterprise-related comment information published by Siasun Robot&Automation accounts and online water army accounts, and information that clearly violates public order and good customs by smearing and slandering enterprises and entrepreneurs. III. Work Requirements Website platforms should, in accordance with the requirements of this notice, improve information content management systems, improve and optimize platform community rules, include enterprise-related information in the scope of daily content review and handling, strengthen the management of accounts and MCN institutions, and effectively enhance the initiative, pertinence, and effectiveness of their work. Cyberspace administration departments should implement territorial management responsibilities, guide local website platforms to improve systems, strengthen the management of enterprise-related information content, and promptly clean up enterprise-related infringing information. For website platforms that attach insufficient importance, implement inadequately, and especially where problems reported by netizens are concentrated, they shall be dealt with strictly in accordance with laws and regulations. Hereby notified. This article is excerpted from the official website of "China Cyberspace" and edited by GMTEight editor Chen Siyu.