First reveal of signature shoe progress, Curry's first China tour with LI NING (02331) concludes

Title context: First reveal of signature shoe progress, Curry's first China tour with LI NING (02331) concludes Text: On September 14, Curry's first China tour since entering into a long-term strategic partnership with the LI NING brand officially came to a close. During this China tour, youth sports was one of the core topics. Together with the LI NING brand, he not only entered campuses, transforming into "Teacher Ku" to give children their "first PE class of the school year," but also announced that in the future the Curry Camp will collaborate with the LI NING Youth Blue Plan to jointly discover and cultivate the next generation of Chinese basketball stars. In addition, he went deep into community schools in Hong Kong to provide basketball instruction to students and support community sports activities. During this period, he made a surprise appearance at a Yue BA event, experiencing and igniting grassroots sports passion, supporting and empowering China's sports cause in multiple dimensions. It is worth noting that during this trip Curry also visited LI NING's (02331) Beijing headquarters, going deep into the sports science R&D center to experience LI NING's technological R&D strength in products while undergoing professional athletic testing and related data collection, and bringing back more product feedback, laying a key foundation for more product development between the two sides in the future. Curry said, "I'm excited to join this partnership with LI NING, to bring new energy, new innovation." In a livestream before the Shenzhen fan event, Curry looked back on his sneaker free agency period, noting that for the first time in 13 years he wore a shoe other than his own signature model in an official game the LI NING JB series and ultimately chose to wear the Wade Way of Wade 12 sneakers for the final game of the previous season, precisely out of recognition for LI NING products. He said, "Because the product speaks for itself. It was the best-performing shoe I've ever tried." "From the very first day Jimmy (LI NING signed player Jimmy Butler, Curry's teammate) talked to me about working with LI NING, what he emphasized was the team here, their experience, and the professional talent within the team. And so far, they've truly delivered on that. So I'm very excited to see this partnership continue to move forward." Curry expressed high affirmation of the LI NING brand and the LI NING team, saying, "I'm extremely excited to work with this entire team. This is also the best team I've ever worked with." Facing market expectations, Sun Mingxu, General Manager of LI NING Basketball Footwear Design, said, "LI NING has the highest-quality and most abundant technology platform to ensure Curry can have the best equipment for his games and training. What we can reveal at present is that we will devote all of LI NING's capabilities in technology R&D and sports science to ensure Curry has the best products." Regarding the highly anticipated signature shoe products, Curry revealed, "At present, we already have some products in progress. The overall pace will be relatively fast, while also ensuring the products are truly done well. The collaboration experience with the LI NING team has been excellent, and I've really enjoyed getting back into the product development process trying on shoes, providing feedback, and discussing the stories behind different colorways together. What's certain is that there are still some very good products being developed for me. We've already started the related work, and I'm looking forward to officially sharing with everyone soon." It is understood that in the context of this China tour, the LI NING brand, together with Curry and the Curry Brand, launched China tour city-exclusive cultural T-shirts as well as limited-edition "Curry Moments" colorways of the Wade Way of Wade 12 and Butler 4. At the same time, a range of new Curry series products was introduced, responding to market expectations with a diverse combination of sports products, gradually translating the results of the collaboration into consumers' professional sports experience and gaining market recognition.