MIXUE GROUP (02097) achieved revenue of approximately 15.216 billion yuan in the first half of the year, a year-on-year increase of 2.3%. The global store network continues to expand.
Mise Group (02097) announced its mid-term results for 2026, with revenue of approximately 15.216 billion yuan, a year-on-year increase of 2.3%; gross profit of approximately 4.63 billion yuan, and a profit attributable to equity holders of the parent company of about 2.296 billion yuan, proposing a special dividend of 2.65 yuan per share.
MIXUE GROUP (02097) announced its mid-term results for 2026, with revenue of approximately 15.216 billion yuan, a year-on-year increase of 2.3%; gross profit was approximately 4.63 billion yuan, and profit attributable to the parent company was about 2.296 billion yuan, with a proposed special dividend of 2.65 yuan per share.
The announcement stated that the revenue growth was primarily due to increased revenue from the sale of products and equipment, followed by increased revenue from franchise and related services.
In the first half of 2026, the group adhered to its strategic direction of multi-brand, globalization, and digital intelligence, continuously enhancing its core competitiveness centered around supply chain + store operations + brand IP, and committed to its mission of making high-quality and affordable deliciousness and happiness accessible to everyone globally. The company continues to invest in safety and quality. On one hand, it strictly adheres to operational bottom lines in areas such as food safety, production safety, and data security to solidify its foundation for development; on the other hand, it continuously improves product quality, experience quality, and content quality to drive high-quality growth: by enhancing supply chain capabilities to provide consumers with higher quality and affordable products; by leveraging digital intelligence to drive refined store operations, enabling consumers to enjoy a better shopping experience; and by long-term cultivation of brand IP, presenting consumers with richer and more diverse IP content, and creating globally resonant cultural symbols.
The company is continuously expanding its store network globally. As of June 30, 2026, the company has established approximately 64,000 stores in 17 countries worldwide, providing consumers with high-quality and affordable products. In the mainland Chinese market, the companys store network covers 31 provinces, autonomous regions, and municipalities, as well as over 300 prefecture-level cities, covering all tiers of cities. The breadth and depth of the companys store network distinguish it from other ready-to-drink beverage brands in mainland China. In markets outside mainland China, as of June 30, 2026, the group has opened approximately 4,400 stores, steadily promoting globalization by deepening its presence in Southeast Asia and expanding into new markets such as Central Asia and the Americas. Additionally, it has established localized warehousing systems and distribution networks in nine overseas countries. During the reporting period, some stores in Malaysia and Vietnam have achieved cold chain logistics coverage.
In the first half of 2026, the company continued to promote high-quality development of its store network in the Chinese market. The "MIXUE BINGCHENG" brand continued to expand into untapped markets, steadily expanding its store network while simultaneously promoting operational optimization measures such as store image upgrades to enhance consumer experience. The "LUCKY COFFEE" brand, on one hand, continues to refine store operational capabilities, while on the other hand, it steadily improves its layout in various tiers of cities, focusing on enhancing brand momentum. The "FRESH BEER FULU HOME" brand actively advances the construction of a nationwide store network based on solidifying supply chain capabilities, reaching a broader range of consumers. Meanwhile, the company continues to promote brand flagship stores nationwide that integrate brand display, consumer experience, and cultural dissemination functions. As of June 30, 2026, the company has opened "MIXUE BINGCHENG" flagship stores in 26 cities across the country, further enhancing the influence of the "MIXUE BINGCHENG" brand and the "XUEWANG" IP.
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