HK Stock Market Move | BLUE MOON GROUP (06993) rose over 5%, with a revenue of HK$2.883 billion in the first half of the year. The company continues to optimize its marketing resource allocation mechanism.

BLUE MOON GROUP (06993) rose over 5%, and as of the time of reporting, increased by 6.67%, reaching HKD 71.9, with a transaction volume of HKD 20.9846 million. Recently, BLUE MOON GROUP announced its mid-term results for 2026, reporting revenues of HKD 2.883 billion; the loss attributable to equity holders of the company was HKD 192 million, a year-on-year decrease of 55.79%; a mid-term dividend of HKD 0.08 per share is proposed. In the first half of 2026, the group continued to consolidate its online market share while further expanding its national network layout offline, enhancing the synergy of Wuxi Online Offline Communication Information Technology Co., Ltd. channels. In the first half of 2026, the group further improved resource allocation efficiency, managing costs and expenditures with greater prudence and precision. During the reporting period, the group's sales and distribution expenses decreased by 18.5% compared to the same period in 2025; general and administrative expenses decreased by 2.5% year-on-year. The efficiency improvements were mainly due to the group continuing to optimize the marketing resource allocation mechanism, enhancing the efficiency of expense utilization, directing resources towards high-efficiency conversion scenarios and key products, and further expanding target consumer groups. With the help of digital management tools, the group further streamlined business processes, optimized organizational resource allocation, reduced inefficient redundant expenditures, and improved decision-making efficiency and organizational collaborative operation effectiveness.