POP MART (09992) released its mid-term performance, with shareholders' profit of 5.038 billion yuan, an increase of 10.1% year-on-year. Revenue from plush products continues to show strong growth momentum.

POP MART (09992) announced its interim results for the six months ending June 30, 2026, achieving revenue of 17.173 billion yuan, an increase of 23.8% year-on-year; profit attributable to owners of the company was 5.038 billion yuan, up 10.1% year-on-year; basic earnings per share were 3.8 yuan. The announcement stated that based on the unique connotations and artistic expressions of different IPs, the group adopts a differentiated operational strategy, continuously enriching product categories and consumer scenarios, deepening the emotional connection between IPs and fans, and constantly enhancing the global influence and long-term vitality of the IPs. In the first half of 2026, a total of 11 artist IPs generated revenues exceeding 100 million yuan, including THE MONSTERS, Star People, CRYBABY, DIMOO, SKULLPANDA, HIRONO, and MOLLY, which achieved revenues of 4.454 billion yuan, 2.65 billion yuan, 1.633 billion yuan, 1.619 billion yuan, 1.551 billion yuan, 1.009 billion yuan, and 901 million yuan respectively during the reporting period. In the first half of 2026, plush products achieved revenue of 9.825 billion yuan, a year-on-year increase of 60%, maintaining a strong growth momentum. The group continues to adhere to an IP-centric approach, deeply exploring the characteristics of each IP and tailor-making plush product lines that align with styles and exhibit significant differentiation, making these products an important vehicle for storytelling and emotional expression of the IPs. During the reporting period, several IPs, including Nyota, Zsiga, and Peach Riot, launched their first plush products and received widespread love from consumers. The "Knock Knock" series of PVC plush pendants launched by PUCKY at the beginning of the year garnered extensive attention on social media due to its interesting interactive design and was affectionately referred to by fans as the "Electronic Wooden Fish," becoming one of the representative hot products during the reporting period. Thanks to precise interpretation of the connotations of the IPs and continuous innovation in material craftsmanship, interactive gameplay, and usage scenarios, the group's plush products further enriched the consumer experience, deepening emotional connections with existing fans and helping the brand reach more new consumers globally. As of June 30, 2026, the group operates a total of 676 stores and 2,827 Siasun Robot & Automation stores worldwide, with a net increase of 46 stores and 190 stores during the reporting period. As of June 30, 2026, the number of registered members in mainland China increased from 72.58 million as of December 31, 2025, to 82.44 million, with 9.86 million new registered members. In the first half of 2026, sales contributed by mainland Chinese members accounted for 92.9% of mainland revenue, and the repurchase rate of mainland Chinese members was 51.6%.