HK Stock Market Move | MARKETINGFORCE (02556) surged over 13% during trading. Net profit in the first half of the year increased by 4.6 times year-on-year, with AI application business becoming the core growth engine.

MARKETINGFORCE (02556) surged more than 13% during trading, and as of the time of writing, it rose by 9.57%, reaching HKD 53.25, with a transaction volume of HKD 442 million. On the news front, on August 13, MARKETINGFORCE announced its performance for the first half of this year. During the reporting period, the group achieved total revenue of RMB 1.96 billion, a year-on-year increase of 111.2%; revenue from AI application business was RMB 1.13 billion, up 123.7%; net profit was RMB 200 million, up 466.1%; and operating cash flow recorded a net inflow of RMB 500 million, further evidencing the group's AI application business has a healthy self-sustaining mechanism. The company's operational performance has achieved rapid quarter-on-quarter growth, continuously demonstrating the strong commercialization capability and endogenous generation ability of its AI application business. The company is transitioning from traditional software subscriptions to a "Token economy" model, with subscription-based revenue recognized over time in the AI application business amounting to RMB 559 million, reflecting a year-on-year increase of 41.9%.