HK Stock Market Move | AUNTEA JENNY (02589) rose more than 5% in trading, the company's overseas layout has completed the first step validation, and recently collaborated on cross-border integration with "Goose and Duck Killing" for cooperative marketing.

AUNTEA JENNY rose more than 5% in midday trading, reaching a 2.1% increase at the time of publication, with a price of 101.9 Hong Kong dollars and a trading volume of 19.0186 million Hong Kong dollars. On the news front, AUNTEA JENNY announced that 35.256 million domestically unlisted shares have been converted to H shares on July 22, 2026, and these converted H shares will begin trading on the Hong Kong Stock Exchange on the morning of July 23, 2026. Guosheng pointed out that AUNTEA JENNY's overseas layout has been preliminarily confirmed, with 45 stores opened in the United States, South Korea, and other places by the end of 2025, and further expansion into the UK, Australia, and Indonesia at the beginning of 2026, with potential for long-term growth. It is worth mentioning that recently, AUNTEA JENNY officially announced a collaboration with the social deduction game "Goose Duck Kill". This cooperation, which focuses on game benefits, not only injects freshness into the summer consumption scene but also reflects the continuous deepening of new tea brands' strategies in youth and digital interaction. Industry insiders analyze that the effectiveness of game IP collaboration depends on the brand's tonality and the matching degree with the game's user ecosystem. "Goose Duck Kill" has accumulated high popularity among young people due to its strong social attributes and light competitive gameplay, and its core user profile highly aligns with AUNTEA JENNY's target consumer group, providing a solid audience base for this cooperation.