Ministry of Commerce: Consumer market continues to expand and upgrade in the first half of the year, showing strong resilience.

Head of the Consumption Promotion Department of the Ministry of Commerce talks about the situation of China's consumption market in the first half of 2026. From the perspective of goods consumption, the consumption market continues to expand and upgrade, showing strong resilience. Despite the high base of the same period last year, the total retail sales of consumer goods in the first half of the year increased by 1.3%, and in June, the growth rate rebounded to 1.0%. Among the 16 categories of goods above the quota, 10 categories maintained growth, with 7 categories growing at a rate of over 5%. Overall, the goods consumption market is stable and in good condition, showing a trend of further stabilization and improvement. There is a strong demand for green, smart, and healthy goods consumption, with the retail sales of communication equipment for units above the quota increasing by 14.4%, and the retail sales of high-energy-efficient home appliances increasing by over 30%. According to the business big data of the Ministry of Commerce, in the first half of the year, the sales of smart glasses on key platforms increased by 1.5 times, the sales of electrocardiogram monitors increased by 89.5%, the sales of sports cameras increased by 21.4%, and the sales of organic food increased by 5.2%. The above text is translated from Chinese.