The Ministry of Industry and Information Technology, the Ministry of Commerce, and three other departments jointly launched the 2026 New Energy Vehicles Going Rural Campaign.

On June 25, the Ministry of Industry and Information Technology, the Ministry of Commerce, and other five departments jointly launched the 2026 New Energy Vehicles Going to Rural Areas campaign. The person in charge of the Equipment Industry Department of the Ministry of Industry and Information Technology stated that in accordance with the deployment of the central government's No. 1 document, this year's campaign will create a dedicated platform, strengthen policy support, enrich support forces, and enhance the level of service to further expand the influence of the campaign. Special support will be provided for rural consumers in the form of subsidies for replacing old vehicles with new energy vehicles, regardless of the quantity limit for subsidy eligibility, creating favorable conditions for the promotion and application of new energy vehicles in rural areas.