Chinese e-commerce platform Global Family Selection (QQJ.US) increased its fundraising for its US IPO to $30 million, nearly doubling its initial planned issuance size.

Chinese online shopping platform Global Home Selection QQJ (QQJ.US), headquartered in Hangzhou, increased the proposed transaction size for its upcoming initial public offering (IPO) this Thursday. The company plans to issue 5 million shares at a price of $5 to $7 per share, raising $30 million. Previously, QQJ had applied in June 2024 to issue 2.3 million shares at a price of $4 to $5 per share; the original application in February 2024 was for the same number of shares priced at $4 per share. Based on the median of the revised offering price range, QQJ's fundraising amount this time will increase by 196% from the previous expectation, and the company's market value will reach $120 million, a 55% increase from the original plan. QQJ is an e-commerce platform designed for people aged 40 and above, creating a comprehensive ecosystem integrating business, shopping, entertainment, and social features. The platform was officially launched in 2021, and its "Global Home" mobile app adopts the S2B2C (supply chain to business to consumer) model. The platform selects suppliers through a rigorous screening process, offering a wide range of products across various categories. Additionally, the platform provides membership services to small businesses to help them sell products, and assists them in establishing their own e-commerce operations through a social shopping network. For consumers, the platform offers competitive prices and unique features for products. Founded in 2021, QQJ achieved $10 million in revenue in the 12 months leading up to September 30, 2025. The company plans to list on Nasdaq under the stock symbol "QQJ", with Kingswood Capital Markets as the sole bookrunner for the offering.