The Cyberspace Administration of China has comprehensively deployed to promote the standardization of short video content labeling work.

In response to the prominent issues of unclear sources, difficulty in distinguishing between true and false, and confusion in audio-visual content in some short video content, the Cyberspace Administration of China has comprehensively deployed and promoted the standardization of short video content labeling work this year. Since January, guidance has been given to website platforms to thoroughly clean up over 520,000 illegal short videos, punish more than 68,000 illegal accounts, release 54 governance announcements, and concentrate on exposing typical cases. In March, guidance was given to 12 platforms including TikTok, Kuaishou, Tencent, Xiaohongshu, Bilibili, Weibo, Taobao, JD, Pinduoduo, Alipay, Meituan, Baidu to improve content labeling tags, optimize and test content labeling functions. Recently, the Cyberspace Administration of China summarized the trial experience of the 12 platforms, and guided all local and website platforms to comprehensively implement three tasks: first, standardize the labeling of short video content and clearly define that websites must provide users with 6 "mandatory tags", and can provide other "optional tags" according to their actual situation. The "mandatory tags" include "contains fictitious content", "contains AI-generated content", "contains marketing information", "content is reproduced", "content reflects personal opinion" and "no need for labeling". Short videos of real-life records can choose the "no need for labeling" tag, which will not be displayed on the short video page. Second, make content labeling a mandatory step in the process of publishing short videos, and the publisher must choose one of the "mandatory tags" before publishing a short video. Third, strengthen the review of newly added short video tags, conduct batch retracing of existing short videos, rectify or correct non-standard labeling, educate and warn the relevant publishers, and promote the realization of standardized short video content labeling. Standardizing the labeling of short video content is an important measure to maintain the ecology of short video content and safeguard the legitimate rights and interests of Internet users, and it is also a long-term task. In the next step, the Cyberspace Administration of China will increase guidance, supervision, and inspection on website platforms, and punish and publicly expose accounts that do not comply with the requirements for labeling and website platforms that do not implement their primary responsibilities effectively. It is hoped that all website platforms, short video publishers, and users will voluntarily comply with labeling standards to jointly build a healthy, orderly, and trustworthy short video environment. This article was reposted from the WeChat public account "Internet Information China", GMTEight editor: Xu Wenqiang.