The dream of the "super app" by Walt Disney Company (DIS.US) has been reignited by the new CEO.

According to sources, executives at the Walt Disney Company are discussing integrating their various mobile applications to create their streaming platform as the core entry point for their entire business ecosystem. Users will be able to book theme park tickets, buy merchandise, play games, and watch movies and TV shows on this platform. Sources say that the new Walt Disney Company CEO, Josh DAmaro, is focusing on breaking down internal business barriers and simplifying the interaction between consumers and the Walt Disney Company brand. This new application will combine Disney+ with mobile programs like Disneyland Resort and Disney Cruise Line Navigator, internally defined as a "super-app." The concept is currently in the preliminary discussion stage and specific development plans have not yet been finalized. However, this strategic vision has been included in internal company presentations, reflecting DAmaro's long-term layout and development expectations for upgrading the Walt Disney Company's direct-to-consumer business. A spokesperson for the Walt Disney Company declined to comment on this. For a long time, the Walt Disney Company has been considering creating a super-app that covers all aspects of their business, even planning to launch a system similar to Amazon.com, Inc.'s Prime membership service. Former CEO Bob Iger had contemplated this idea multiple times over a decade and even experimented with a simplified trial product in the UK. In recent years, with the Walt Disney Company launching multiple independent applications, the company has discussed reintegrating these solutions several times. Sources say that due to multiple obstacles at the operational level, this plan has never been implemented. Currently, the Walt Disney Company is working on merging Hulu and Disney+, but the independent technical architectures and issues related to the distribution of film and television rights have added considerable challenges to the integration process. DAmaro, who officially took over as CEO from Iger in March, is determined to restart the super-app strategy. At the company's annual shareholder meeting in the same month, he stated, "Disney+ will continue to evolve and become the digital core Hub Group, Inc. Class A of Walt Disney Company, connecting film and television stories, offline experiences, gaming, and theatrical films in a new model." DAmaro also serves as a board observer at Epic Games, the developer of "Fortnite." He has recently led internal organizational restructuring at the Walt Disney Company to further enhance the synergy between the gaming business and entertainment sector. Additionally, the Walt Disney Company is exploring increased investment in user-generated content and artificial intelligence (AI). However, this plan faced a setback in March when OpenAI suddenly shut down its Sora text-to-video model, causing a $1 billion partnership between the Walt Disney Company and the company to collapse. The original agreement was to license about 200 classic Walt Disney Company IP characters for users to create original content and upload it to the Disney+ platform. The Walt Disney Company is expected to release DAmaro's first quarterly report since taking office on May 6th.