Alibaba (09988) ATH business group launches open world model product HappyOyster

date
15:12 16/04/2026
avatar
GMT Eight
This product can generate dynamic three-dimensional environments, supporting scenarios such as film and television production, and game development. This marks Alibaba ATH's technological layout extending from video generation to the field of interactive world models.
On April 16th, Alibaba's ATH Innovation Business Unit officially launched the open-world model product "HappyOyster" which can be built and interacted with in real-time, starting its beta testing. This product can generate dynamic 3D environments, supporting scenarios such as film and game development, marking a technological extension of Alibaba ATH's video generating layout to interactive world model field. Currently, the official website has opened two gameplay modes: Directing: allowing users to become real-time directors, turning ideas into reality in the infinite generated video stream; Wandering: allowing users to become world roamers, freely exploring in the infinitely expanding space. HappyOyster belongs to the AI Innovation Business Unit under Alibaba ATH (Alibaba Token Hub) Business Group, and is in the same business unit as the previously widely watched video generating model HappyHorse. This model is based on native multimodal architecture, enabling multimodal input and audiovisual joint generation of a streaming world modeling. On April 7th, a model named HappyHorse-1.0 emerged anonymously, skyrocketing to the top of the Artificial Analysis video competition leaderboard with 1333 Elo points as a dark horse. Alibaba ATH subsequently responded, stating that HappyHorse is a model developed by its innovation business unit and is currently in beta testing. According to media reports, the time for the opening of HappyHorse's API access function is April 30th.