Hong Kong Tourism Board: 3.54 million visitors came to Hong Kong in March, a 14% increase compared to the previous year.

The Hong Kong Tourism Board announced that in March, there were 4.35 million visitors to Hong Kong, representing a 14% year-on-year increase, with non-mainland Chinese visitors accounting for 27%. The Board pointed out that the proportion of international visitors was higher than before, citing the influence of several international art and cultural events such as Art Basel Hong Kong, Art Central, and ComplexCon Hong Kong. In the first quarter of this year, there were a total of 14.3 million visitors to Hong Kong, a 17% increase year-on-year. Of these, there were 11.08 million mainland Chinese visitors, a 20% increase, mainly due to a series of large-scale events in Hong Kong in recent months, as well as the promotional effects of festivals during the Chinese New Year holiday. In addition, in the first quarter of this year, Hong Kong's airline capacity saw steady growth, and there were multiple international cruise ships, leading to a 19% year-on-year increase in long-haul market visitors to 990,000. The Hong Kong Tourism Board stated that the ongoing situation in the Middle East may cause fluctuations in the tourism market in the coming months, and the Board will closely monitor the latest developments and adjust resources flexibly to maximize promotional benefits.