MNSO (09896) released its annual performance report with adjusted net profit increasing by 6.5% to 2.898 billion yuan. The company opened 705 new stores, driving steady performance growth.

MNSO (09896) announced its annual performance ending December 31, 2025, with revenue increasing by 26.2% year-on-year to RMB 21.444 billion; MNSO group's overall same-store sales growth reached a low single-digit level; gross profit increased by 26.3% year-on-year to RMB 9.648 billion; gross profit margin was 45.0%, compared to 44.9% last year; adjusted net profit increased by 6.5% to RMB 2.898 billion; adjusted basic earnings per American depositary share increased by 8.3% to RMB 9.44; final dividend per ordinary share was $0.0941. As of December 31, 2025, the total number of stores of the company reached 8,485, a net increase of 705 from the previous year. MINISO brand: a total of 8,151 stores (with a net increase of 647 in 2025), with 4,568 stores in Mainland China (an increase of 182 stores year-on-year) and 3,583 stores in overseas markets (an increase of 465 stores year-on-year). TOP TOY brand: a total of 334 stores, with a net increase of 58 from the previous year. Mr. Ye Guofu, founder, chairman, and CEO of MNSO, said, "As of the December quarter, we have steadily executed our business throughout 2025. Both quarterly and annual revenue reached new highs, surpassing milestones of RMB 6 billion and RMB 20 billion respectively. In the December quarter, our performance in strategic markets such as Mainland China and the United States was strong. We are pleased to see that, driven by steady same-store sales growth in the 10%-20% range, MNSO's Mainland China business maintained its strong momentum in the December quarter, with a year-on-year revenue growth of 25.0%, the highest level in the past eight quarters. Despite facing tariff pressures, the MNSO brand achieved steady same-store sales growth in the 20-30% range in the United States market this quarter. This success reflects our professional capabilities and forward-looking strategic deployment on a global scale, as well as our ability to build structural resilience through a flexible supply chain. At the same time, this fully confirms our strategic direction and execution capabilities, further strengthening our confidence in growth. We always adhere to high-quality development and promote brand development to new heights. This year, we achieved higher revenue growth with fewer net openings, indicating that our growth model is more cautious and efficient. By leveraging new retail formats such as MINISO SPACE, MINISO LAND, and MINISO FRIENDS, we are transforming global scale into sustainable brand influence. We continue to transform stores into interactive spaces that resonate with consumers, establishing deeper and more lasting emotional connections." Mr. Ye continued, "Looking ahead, we will further enhance our creativity-driven development momentum. We will remain curious, continue to learn, and strengthen a resilient brand ecosystem driven by consumer interests, providing happiness and value to consumers continuously amid the fluctuations of the global economic cycle."