TrendForce: Global OLED display shipments will reach 2.735 million units in 2025, with a significant year-on-year growth of 92%.

According to the latest survey by TrendForce, the global OLED display shipments are expected to reach 2.735 million units by 2025, with a staggering annual growth rate of 92%. The impressive performance is mainly due to strong promotions by brands in the fourth quarter and a significant increase in shipments of 27-inch 240Hz QHD models with great value for money. The introduction of 280Hz new products has also injected new momentum into the market. Looking ahead to 2026, with brands strengthening innovation and marketing strategies, a 51% annual growth in shipments is expected. Analyzing the performance of major OLED display brands in 2025, ASUS took the lead after surpassing Samsung in the third quarter of 2025 and maintaining a leading position. Its brands ROG, ProArt, and ZenScreen have been competitive in the high-end gaming, professional creator, and mobile office markets, effectively turning brand influence into substantial shipment momentum, establishing a market-leading position with a 21.6% market share for the year. In second place, Samsung closely followed with a 19.3% market share, with shipment momentum coming mainly from the volume of its 27-inch 180Hz new products and strong promotions for 49-inch and 27-inch UHD products at the end of 2025. Samsung has made strong moves in both mainstream and high-end markets, showing formidable pursuit. MSI has actively entered the OLED gaming monitor market in recent years and ranked third globally in 2025 with a 13.1% market share. Facing fierce industry competition, MSI has accurately targeted player needs through rapidly iterative product development and a range of price segments, particularly establishing a leading image in the high-end OLED display field, becoming one of the mainstream brands. LGE ranked fourth with a 12.6% market share. Its UltraGear series has received high praise for excellent quality. Particularly in the 39-inch and 45-inch OLED display fields, LGE has almost monopolized the market, laying a solid sales foundation for the brand. Dell ranked fifth with a 9.9% market share, entering the OLED display market through its brand Alienware and successfully targeting the high-end gaming crowd with stable products and benchmark after-sales service. In 2025, Dell further expanded its product line, introducing a 120Hz OLED product for non-gaming users, pushing OLED models into the general consumer market and achieving a comprehensive market layout.