Sun Laichun: Implementing the "1+4+N" strategy, striving to achieve the goal of reaching a hundred billion scale by 2030.

On the morning of March 25, "the first stock of high-end Chinese skincare" FOREST CABIN (02657) held its first annual performance briefing after listing. The company's founder, chairman, and CEO Sun Laichun, along with deputy general manager Sun Fuchun, CFO Du Youyi, and board secretary Zeng Lu, attended the meeting. In 2025, FOREST CABIN achieved a total revenue of 2.45 billion yuan, a year-on-year growth of 102.5%; adjusted net profit was 4.01 billion yuan, a year-on-year growth of 100.1%, doubling profitability; gross profit margin reached 82%, maintaining a leading position in the industry. As the creator of the concept "nourishing skin with oil", FOREST CABIN focuses on high-end skincare with cell-level anti-wrinkle technology as its core DRIVE. It is the only representative of Chinese products among the top 15 high-end skincare brands in China (including international brands). During the reporting period, the cumulative sales volume of the company's "Camellia Anti-Wrinkle Repair Essence Oil" exceeded 55 million bottles, ranking first in the national facial essence oil sales list for 12 consecutive years; the "Camellia Anti-Wrinkle Peptide Microbead Essence Water" achieved a revenue of 2.04 billion yuan in just six months after its launch; the "Camellia Black Gold Time Peptide Anti-Wrinkle Brightening Essence Cream" achieved a revenue of 1.29 billion yuan in its first year, quickly becoming a bestseller. At the performance meeting, the company's founder Sun Laichun summarized the future development of the company as "high-end", "multi-brand", and "international" in nine words. Sun Laichun stated that FOREST CABIN is currently in a historic window period of the rise of Chinese products and aims to become one of the main players replacing international brands with Chinese products. The company will implement the "1+4+N" strategy (using the Camellia Essence Oil as the core and simultaneously creating four super products including moisturizers, essence water, face masks, and sunscreens), continuously strengthen the awareness of "high-end Chinese products", expand into multiple categories, and strive to achieve a target of 10 billion yuan by 2030.