HK Stock Market Move | STARPLUS LEGEND (06683) falls more than 8% again, dropping over 35% from its monthly high point. Jay Chou's new album officially goes online.

STARPLUS LEGEND (06683) fell by over 8%, dropping more than 35% from its monthly high of HK$11.15. As of the time of writing, it was down 7.82% at HK$7.19, with a trading volume of HK$309 million. On the news front, Jay Chou's 16th album "Son of the Sun" was released globally on digital platforms on March 25 at 0:00, and by 10:00, nearly 1.3 million copies had been sold on QQ Music platform. It is reported that the total production cost of the MV, comparable to a Hollywood blockbuster, exceeded RMB 20 million, setting a record for the highest production cost of Chinese music MVs. It is worth noting that the album has received mixed reviews on social media. Yingli Securities previously released a research report stating that STARPLUS LEGEND, with top-tier stars such as Jay Chou and Liu Ye as representative, uses top-tier star IP as the underlying assets to build a content commercialization framework driven by "IP creation + new retail + diversified scenes." The firm emphasizes its core strengths: on one hand, it has a continually innovative star IP matrix, and on the other hand, through its proprietary traffic and private domain conversion capabilities, it gradually forms a self-looping pan-entertainment industry chain ecosystem.