New Stock News | Sancta Group Submits Application to the Hong Kong Stock Exchange and Ranks Fourth Among Chinese QR Code Marketing Solution Providers

According to the disclosure by the Hong Kong Stock Exchange on March 13th, the Holy Fire Holdings Group Limited (referred to as: Holy Fire Holdings) has submitted an application for listing on the main board of the Hong Kong Stock Exchange, with Cinda International as its exclusive sponsor. Company Profile According to the prospectus, Holy Fire Holdings is a marketing company in China providing (i) integrated marketing services; (ii) marketing technology services; and (iii) advertising marketing services. Founded in 2013, Holy Fire Holdings is an integrated marketing and advertising services provider with operations based in Guangzhou, China. To cater to the digital transformation of the fast-moving consumer goods industry and maintain competitiveness in the rapidly evolving market environment, the company has been gradually enhancing its technological capabilities, upgrading and enriching its integrated marketing and advertising services to seize more business opportunities. In 2018, the company further expanded its service offerings, primarily providing marketing technology services to customers through its proprietary "one product, one code" technology. This technology enhances marketing effectiveness by bridging offline and online interactions, allowing users to easily scan and visit websites, promotional activities, or product details, thereby enhancing engagement and enabling personalized marketing through user data tracking to assist clients in developing data-driven marketing strategies. The marketing technology services of Holy Fire Holdings primarily involve embedding QR codes on product packaging and individual products. According to Frost & Sullivan, based on revenue from relevant services in 2024, the company ranks fourth among QR code marketing solution providers in China, with a market share of approximately 1.8%. During the reporting period, Holy Fire Holdings' clients mainly included enterprises in the fast-moving consumer goods industry. The company primarily serves the fast-moving consumer goods industry, while actively expanding its client base to include businesses from various industries such as automotive, household goods, commercial services, telecommunications, and information technology. The company primarily secures client contracts through direct engagement or bidding processes. Financial Information Revenue In the fiscal years 2023, 2024, and 2025, the company achieved revenues of approximately RMB 163 million, RMB 252 million, and RMB 301 million, respectively. Net Profit In the fiscal years 2023, 2024, and 2025, the company's net profits were RMB 27.15 million, RMB 33.20 million, and RMB 38.607 million, respectively. Industry Overview The Chinese integrated marketing market witnessed strong growth from 2020 to 2024, expanding at a compound annual growth rate of 4.6% from approximately RMB 67.2 billion to RMB 80.4 billion. It is projected that by 2029, the Chinese integrated marketing market size will reach approximately RMB 99.3 billion, with a forecasted compound annual growth rate of about 4.3% from 2024 to 2029. As for the Chinese marketing technology market, it grew at a compound annual growth rate of 23.1% from 2020 to 2024 and is further expected to accelerate to reach RMB 134.5 billion by 2029. Additionally, from 2020 to 2024, total advertising expenditures in the Chinese advertising marketing services market surged from RMB 1,039.5 billion to RMB 1,566.5 billion, with a compound annual growth rate of approximately 10.8%. Chinese integrated marketing and advertising services enterprises operate in a highly fragmented market. In 2024, the combined revenue of the top five market participants was approximately RMB 56.2 billion, representing about 3.4% of the Chinese integrated marketing and advertising services market. The revenue of the top five QR code marketing solution providers reached approximately RMB 0.5093 billion in 2024, accounting for about 15.2% of the Chinese QR code marketing market. The group recorded revenue of approximately RMB 58.7 million in the 2024 fiscal year, representing about 1.8% of the Chinese QR code marketing market share. Board of Directors Information The board of directors consists of seven directors, including four executive directors and three independent non-executive directors. Ownership Structure Prior to [editing] and [compiling], (i) Mr. Zhong Jian indirectly holds a 78.7% equity interest in the Company through Fuyuan BVI (a wholly-owned company); (ii) Ms. Luo Xinyan indirectly holds a 17.1% equity interest in the Company through Xiufei BVI (a company controlled by her holding 42.2% equity); and (iii) based on spousal relationships, Mr. Zhong Jian and Ms. Luo Xinyan are each considered to have an interest in the other party's shareholding (altogether holding 95.8% of the Company's issued share capital). Since Fuyuan BVI, Mr. Zhong Jian, and Ms. Luo Xinyan have the right to exercise or control the exercise of 30% or more of the voting rights at the general meeting of shareholders after [editing], according to the Listing Rules, Fuyuan BVI, Mr. Zhong Jian, and Ms. Luo Xinyan are each considered controlling shareholders after [editing]. Intermediary Team Sponsor: Cinda International Finance Limited Company Legal Advisors: Hu Baiquan Law Firm, Beijing Dacheng Law Firm, Guangdong Guangyue Law Firm, Mapda Law Firm (Hong Kong) LLP Sponsor Legal Advisors: Qiu Huan Law Firm, Beijing Tongshang (Shenzhen) Law Firm Auditors and Reporting Accountants: Hong Kong Lixin Dahao Certified Public Accountants Co., Ltd. Industry Consultant: Frost & Sullivan (Beijing) Consulting Co., Ltd. Shanghai Branch