iQIYI, Inc. Sponsored ADR Class A (IQ.US) Gong Yu attended the TV drama production industry conference: AI sparks revolutionary change, ushering in a new era for the film and television industry.

On March 13th, the Second China TV Drama Production Industry Conference opened in Shenzhen. Gong Yu, Executive Vice President of the China TV Drama Production Industry Association, founder and CEO of iQIYI, Inc. Sponsored ADR Class A (IQ.US), attended the event and delivered a speech with the theme "Spring of the Film and Television Industry." He stated that AI technological innovation is bringing unprecedented changes and opportunities to the film and television industry, promoting the decentralization of film and television platforms, focusing on the production of top IP-value content, and building a community of creators and users to enhance the platform's public service. Gong Yu emphasized that although AI technology is profoundly changing content production, IP is still the industry's greatest asset, and creativity and artistry are always at the core of film and television creation. In the development opportunities brought by AI technology, those who are ambitious will surely achieve great success, and the film and television industry will usher in a new spring. AI technological innovation is fundamentally changing the long-standing pain points of the industry, such as high costs and long production cycles, greatly enriching the supply of film and television content and bringing about change in the industry. Gong Yu believes that the deep application of AI will promote the resurgence of the "one-one-two law" in the film and television industry: a decrease in the production cost of a unit of content by an order of magnitude, an increase in the number of creators by at least one order of magnitude, an increase in the number of works by at least two orders of magnitude, and a disruptive change in the industry structure. Faced with this change, he pointed out that film and television platforms will transition to non-centralized social media, focus on high IP-value top content production, and build communities of creators and users, optimizing content production and operation models to better serve creators and audiences. Gong Yu further explained how film and television platforms can improve their public service in the entire industry chain of content production, operation, distribution, and monetization. First, providing production intelligence and creator operation platforms to help creators with more convenient professional content production and operation; second, assisting creators in IP acquisition, providing financial support and script evaluation, and other mid-stage services; third, through the provision of video viewing "hard services" and promotional operations, helping creators' content reach a wider audience; fourth, through various monetization methods such as membership, advertising, and derivative products, helping creators achieve fair and reasonable revenue distribution. For example, iQIYI, Inc. Sponsored ADR Class A's AI intelligent platform "NaDou Pro" combines the world's leading base model with iQIYI, Inc. Sponsored ADR Class A's deep expertise in professional content production, optimizing the entire production process from script assessment to final production. Currently, NaDou Pro has provided support in various professional content fields such as films, series, and animation for internal teams and core partners and will soon be open to the market. iQIYI, Inc. Sponsored ADR Class A's creator operation platform "iQIYI, Inc. Sponsored ADR Class A Number" provides creators with a more convenient support system, optimizing content operation and revenue settlement services. In the new platform ecosystem, the cooperative relationship between platforms, creators, and production companies will also change. Creators will have more content brands and copyrights, more complete control over private traffic, more direct interaction with users, and their income model will gradually shift from traditional To B models to To C models decided by consumers. At the same time, the cooperation model between production companies and platforms will gradually transition from traditional platform self-produced content to pure profit-sharing models. In the future, the amount of pure profit-sharing content will have an absolute advantage, and the proportion of platform self-produced content will gradually decrease. Currently, AI technology is rapidly disrupting categories such as online stories, Chinese dramas, short series, and animations, entering the rapid implementation stage. However, cinema films, top series, and variety shows are the core content and IP carriers of the film and television industry, which will be the final high ground for AI technology to conquer. Gong Yu concluded that while film and television platforms seize opportunities, they should also return to the essence of content and adhere to creativity and artistry. iQIYI, Inc. Sponsored ADR Class A welcomes more outstanding creators to join, collaborate, and embrace the new spring of the industry together!