The State Administration for Market Regulation has intensified efforts to crack down on advertising irregularities such as using large font to attract attention while disclaimers are written in small font.

Recently, the State Administration for Market Regulation issued a notice on strengthening the supervision of suggestive language in advertisements, deploying a six-month campaign to clean up and rectify related advertising chaos. The notice requires market supervision departments at all levels to intensify efforts to crack down on the phenomenon of "big text attracting attention, small text avoiding responsibility," "arbitrary claims of being the first, original, or best," "carrot-style citation," and the downplay of unfavorable information to consumers, and strictly investigate and punish serious deceptive and misleading advertising practices that disrupt market competition order. It also actively promotes the connection between high-quality advertising resources and high-quality products, alleviates the "marketing anxiety" of advertisers, and encourages all parties involved in advertising activities to voluntarily abandon "word games"-style advertisements. Source: State Administration for Market Regulation official website; GMTEight Editor: Li Fo.