CICC: Bullish on the growth potential of China's trendy toy and IP industry, recommends POP MART (09992) and MNSO (09896) among others.
The industry believes that China's trendy toy industry is flourishing, the "self-pleasure economy" is unstoppable, and the overall industry is entering a period of upgrading and development.
Zhongjin released a research report stating that the Chinese toy industry is thriving, with the "happiness economy" unstoppable, and the overall industry is entering a period of upgrading and development. The bank believes that whether it is the IP incubation and park layout of MNSO (09896), or the OBM transformation of the Dongguan toy industry chain, both resonate with the demand for spiritual satisfaction payment. The Chinese toy industry is ushering in a new era of upgrading from manufacturing to content. The bank expressed optimism about the growth potential of the Chinese toy + IP industry and recommended POP MART (09992), MNSO, CHINA LIT (00772), and DAMAI ENT (01060).
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