Anthropic opens free memory function to compete for ChatGPT migration users with "Big Memory Recovery Technique."

On Tuesday local time, Anthropic announced the opening of the Memory feature of Claude to all free users - its artificial intelligence chatting Siasun Robot&Automation Claude will support free users to automatically recall contextual information across conversations, aimed at fully retaining the new consumer groups that have surged in due to the recent "unprecedented demand" and solidify user ecological barriers. It is understood that since January, Claude's free active users have grown by over 60%, with daily registrations increasing fourfold. Anthropic said that the memory feature, which was previously only available to paid subscribers, has been made available to Claude users starting on Monday. This tool is one of the features provided to its free plan users by the competitor OpenAI's chatting Siasun Robot&Automation ChatGPT. Anthropic is also simplifying the process for new subscribers to import past records from other AI chatting Siasun Robot&Automation (such as ChatGPT) to Claude, only requiring a simple copy and paste operation. In the past, AI assistants often formed a "moat" due to their knowledge of user habits and preferences, making it difficult for users to try new products. In order to break through this barrier, Anthropic's migration solution is simple and easy. Users only need to run a specific prompt written by Anthropic in the dialog boxes of competitors such as ChatGPT, to export code blocks containing past memories and preferences, and then copy them to Claude's settings. This strategy is called "grand memory recovery", and the market believes that Anthropic is trying to shift AI competition from a model parameter race to competition for user digital assets interoperability. The timing of this feature update also demonstrates Anthropic's keen market insight. According to Mashable's latest monitoring, Claude's mobile app reached the top of the US App Store free list in early March 2026, surpassing the long-reigning ChatGPT. This trend is being driven not only by product reputation but also by some user backlash against recent commercial decisions and government cooperation controversies by OpenAI. Capitalizing on this trend, Anthropic has launched the memory migration feature, providing a low-cost "moving" channel for hesitant ChatGPT users, attempting to consolidate its growth in the consumer market. Anthropic's move signals that the competition between AI giants has entered the "detail service" stage. Engadget points out that, although Claude's memory function is more focused on improving collaboration efficiency and the continuity of work settings, the underlying principle here is the redefinition of user data sovereignty. If this cross-platform memory migration tool becomes an industry standard, large model manufacturers will face more frequent user turnover, and future core competitive advantages will depend more on the real-time quality and ethical stance of model responses, rather than simply relying on the personal data moat accumulated by their first mover advantage. It is worth mentioning that since Anthropic's conflict with the US Department of Defense due to the potential misuse of technology, the attention to its consumer products has significantly increased. Last Friday, then US President Donald Trump signed an executive order requiring government agencies to completely remove the Claude system; the Pentagon subsequently released a risk assessment report, listing Anthropic as a supply chain security threat, directly impacting its government and enterprise business. At the same time, competitor OpenAI announced that it would deploy its self-developed AI models in the Department of Defense's classified networks, triggering a wave of resistance against ChatGPT from some users. And on Monday of this week, Claude experienced several hours of service interruption, coinciding with the period of the declared "unprecedented surge in demand"; the technical failure has been completely resolved in the morning hours of New York time.