The Cyberspace Administration of China has launched the special action "Clean and Clear: Creating a Festive and Harmonious Online Environment for the Spring Festival in 2026".

In order to create a festive, harmonious, and positive online atmosphere for the Spring Festival, the Cyberspace Administration of China has decided to launch a one-month special campaign called Clear and Clean 2026 - Creating a Festive and Harmonious Spring Festival Online Environment. I. Work Objectives To further focus on internet platforms and services commonly used by netizens during the Spring Festival, vigorously address the prominent issues in the online ecosystem that have been strongly reflected by the people, and create a good online environment for all netizens during the Spring Festival. II. Work Tasks The special campaign will focus on addressing the following four prominent issues: 1. Maliciously inciting negative emotions. This includes promoting negative values such as not getting married or having children, inciting gender opposition, and creating fear of marriage and anxiety about childbirth. It also involves flaunting wealth and inciting materialistic competition under the guise of "Chinese New Year shopping" and "comparing Spring Festival customs." Additionally, organizing online "fan circle" activities during Spring Festival performances, film and television works, and popular sports events, inciting conflicts and tearing each other down. 2. Generating and spreading "digital trash" and other junk information. This includes using new technologies and applications such as AI to mass-produce illogical, vacuous, and highly similar low-quality content. It also involves abusing AI technology to insert vulgar and violent content into classic animations, films, and TV shows for satire. Additionally, distorting and deconstructing excellent traditional culture through "magic revision" of literary classics and historical anecdotes. Lastly, mass-producing narratives and plots related to family conflicts and intergenerational conflicts, such as "parents' partiality," "mother-in-law conflicts," and "siblings fighting," and marketing them for traffic. It also involves using AI to mass-produce so-called "chicken soup online literature," "domineering boss dramas," and "expert popular science" content, influencing netizens' cognitive judgments. 3. Fabricating and spreading false information. This includes fabricating rumors about emergencies such as Spring Festival transport guarantees, holiday market supplies, and social public safety events, forging and releasing authoritative announcements on "Spring Festival policies" and "accident reports," and even spreading so-called "conspiracy theories." It also involves using sensationalist headlines and allusions to attract attention, creating and spreading rumors related to social hot topics during the Spring Festival holiday events. Lastly, impersonating public figures to capitalize on trending topics and mislead netizens. 4. Driving traffic to illegal activities. This involves driving traffic to gambling activities through services such as "event betting analysis" and "predicting match results," providing paid gambling consultation services. It also includes organizing online gambling activities under the guise of "new Spring online chess game skills" and "family red envelope interactive new play methods." Additionally, posting suggestive visual and textual information on topics like "local dating" and "finding partners for the Spring Festival" to attract traffic for adult content. Lastly, providing online fortune-telling services under the pretense of changing fate and dispelling bad luck, promoting feudal superstitions. III. Work Requirements 1. Timely deployment. Based on local conditions, refine the implementation plan, organize and deploy in a timely manner, urge website platforms to carry out rectification thoroughly, and promote effective results. 2. Accountability of platforms. Urge key platforms to establish special working groups, strengthen on-duty duties during the Spring Festival, increase inspections on homepages, hot search rankings, hot topic recommendations, PUSH pop-ups, information streams, comments, etc., and take proactive measures to clean up and handle illegal and irregular information. 3. Strengthen exposure and disposal. Strictly investigate and deal with illegal websites, platforms, accounts, and MCN institutions with prominent problems, timely release typical case handling situations and governance effects, and form a strong deterrent. This article is reprinted from China Cyberspace. GMTEight Editor: Li Fo.