"Guidelines for pricing behavior compliance in the automotive industry" released Clearly define price compliance requirements for automotive production and sales companies.

On February 12th, the State Administration for Market Regulation issued a notice on the release of the "Guidelines for Compliance with Price Behavior in the Automobile Industry", which came into effect from the date of publication. The "Guidelines" specify the basic principles that automobile production and sales enterprises should follow, that price behavior should comply with laws, regulations, and relevant policy requirements, and encourage industry associations to strengthen self-discipline and promote compliance with industry pricing. In detailing the norms of price behavior for automobile production enterprises, the "Guidelines" clearly outline the compliance requirements for price behavior at each link, from vehicle production to the production of components, from pricing strategies to sales behavior. It implements full-process price management, strengthens constraints on fair pricing, regulates promotional and pricing behavior, and lawfully combats unfair pricing behavior. The "Guidelines" also specify the requirements for price behavior for automobile sales enterprises. Focusing on the sales of new vehicles, efforts are made to regulate prominent issues such as not clearly marking prices or false advertising. It establishes a risk alert mechanism and encourages platforms to provide dual warnings on operational and consumer risks for significantly low-priced behavior. The official document also outlines provisions for internal pricing compliance mechanisms for automobile enterprises, including pricing decision-making mechanisms, sales contract management mechanisms, internal supervision mechanisms, emergency price disposal mechanisms, risk prevention control mechanisms, and price compliance training mechanisms. Automotive production and sales enterprises are required to establish and improve price compliance management systems, clarify responsibilities and authority divisions, standardize price formation and implementation processes, and prevent improper pricing behavior. Industry associations may refer to these guidelines to develop detailed implementation measures for the industry. The State Administration for Market Regulation is responsible for interpreting these guidelines.