HK Stock Market Move | BILIBILI-W(09626) up over 5%, company expected to benefit from the gaming boom and AI application promotion.

BILIBILI-W (09626) rose by more than 5%, as of the time of writing, it increased by 5.16%, to 252.8 Hong Kong dollars, with a trading volume of 1.05 billion Hong Kong dollars. On the news front, Guosen released a research report stating that Bilibili is expected to attract more gaming and AI application advertisers. In the gaming industry, the number of game approvals is expected to grow rapidly by 2025. According to the data from the National Press and Publication Administration, the number of game approvals for App/PC/console games in 2025 is expected to grow by nearly 60% year-on-year (excluding casual games). It is estimated that by 2026, the competition for new game promotions among top gaming companies will become more intense, with overall industry budgets increasing. The bank estimates that by 2026, Bilibili's gaming advertising revenue growth can achieve a year-on-year increase of over 30%. As for AI applications, there is a significant increase in advertising budgets from AI application advertisers in 2026. Bilibili's user base overlaps significantly with the core audience for AI applications, and AI application advertisers can acquire high retention users on Bilibili.