Revitalize performance with force, Target Corporation (TGT.US) lay off 500 employees to optimize operations.

Target Corporation (TGT.US) is reportedly cutting around 500 jobs in order to streamline operations and improve customer experience at its stores. In an internal memo released on Monday, Target Corporation's store operations head Adrienne Costanzo and supply chain and logistics head Gretchen McCarthy stated that the company aims to "simplify regional management structures, empower store leaders further, and better meet customer needs." The memo indicated that the job cuts will include around 400 positions in the supply chain sector, with the saved resources being redirected towards staffing at the stores. Another internal document revealed that around 100 positions in store support departments, including regional senior directors, HR business partners, and food coordinators, will also be eliminated. A Target Corporation spokesperson declined to comment on the matter. Headquartered in Minneapolis, Target Corporation is currently being led by new CEO Michael Fiddelke, who is focused on driving performance recovery. Improving sales, which have been consistently low, is a key goal, as well as enhancing the in-store experience for customers. Recently, Target Corporation has been focusing on reducing wait times for customers, ensuring product availability at its approximately 2000 stores across the US, and encouraging store staff to smile, make eye contact, and greet customers. As of Monday, Target Corporation's stock price has fallen by approximately 12% over the past 12 months. Other reform goals for the company include more efficient use of technology, optimizing product assortment, and reinforcing its fashion positioning. Last week, during his first public meeting as CEO, Fiddelke acknowledged that Target Corporation had lost some trust from both customers and employees, and pledged to rebuild that trust. Last year, Target Corporation already cut around 1800 corporate jobs, marking the company's first large-scale organizational restructuring in a decade.